Waft your Wellness.
Ffern
the brand
Ffern
Restoring perfumery to its artisan roots, in a modern way.
Made once, never made again.
Ffern is connecting “people with nature in a fundamental and interesting way that makes them fall in love with nature again.”
Ffern crafts organically made Eau de Parfum fragrances. They are a niche fragrance house, aka a brand that exclusively focuses on fragrance.
How it Works:
see in detail at, FfernLedger Subscription Based
Add your personal information to join the waitlist. (20k+ on waitlist)
Once a spot opens up, you will be offered a spot of the Ledger.
Once on the Ledger, you will be sent each upcoming fragrance release automatically.
Once your seasonal fragrance is received, you smell the sample included and then choose to either keep or return that unique offering.
No matter your choice, you then remain on the ledger for life (or until you give up your spot).
the ask
business challenge
10% lift in subscriptions for Summer Solstice 2024 release.
marketing objective
Get on the radar of Olfactive Trendsetters.
comms objective
Attract Olfactive Trendsetters to the ephemeral allure of Ffern fragrances
to get them to consider subscribing.
the context
The fragrance category is evolving.
Personal fragrance is a huge market.
…and we live in a different world post pandemic.
the audience
Younger generations are understanding the subtleties of the fragrance category.
Gen Z wants to smell good, and
they don’t want to smell like everbody else.
These are the
11M+ people
we want to reach.
Early adopters who are willing to try new fragrances.
