SERVICES
Brand Positioning / Creative Strategy / Consumer Research & Journey Mapping /
Crafting Insights / Trend Analysis / Creative Briefs /
Audience Personas / Comms Planning / Category & Competitive Audits
My Philosophy
Life is about perspective, so get your own.
Smell is the superior sense.
(I’m a fragrance slut)
I prefer a thoughtful trinket, sundry, curio, or knickknack to a luxury gift.
(But still feel free to get me that green suede Gucci bag)
My favorite word is “why”. ‘Why?’ you might ask… Why do you ask? Cause life is a bunch of why’s, and strategy is just why-ing something ‘til it can’t why no more.
Here to prove the haters wrong.
(The haters being my inner demons)
“Take your work seriously, but don’t take yourself seriously.”
Professional Title: Strategist
Personal Title: Trinket Master
My Top 3, Top 3 Lists
Animals I’d Like More if They Were a Different Size
Porcupine (but the size of a hedgehog… they’re different)
Seahorse (but the size of a horse… duh)
Manta Ray (but the size of a teacup chihuahua)
Choral Songs I
Throw Ass To
Ballad to the Moon from Three Nocturnes [listen here]
Water Night by Eric Whitacre [listen here]
John the Revelator arr. P. Caldwell & S. Ivory [listen here]
Staple Items You MUST Order at ‘Sushi Den’
Miso Black Cod (if it’s miso, black and cod… it’s in my belly.)
Gunkan Snow Crab (off menu but heaven sent.)
Green Tea Tiramisu (imagine tiramisu… but the espresso is green tea and the cocoa is matcha!)